It’s going to be “Talladega Nights” in Alabama on Sunday … but during the day.
Stewart-Haas Racing drivers Ryan Preece and Chase Briscoe will be driving cars with sponsor wraps inspired by the hit 2006 comedy film in the NASCAR Cup Series YellaWood 500 at Talladega Superspeedway, which kicks off at 2 pm ET.
Preece’s #41 car will be decked out in character Ricky Bobby’s iconic Wonder Bread livery while Briscoe’s #14 will be playing the role of Cal Naughton Jr’s Old Spice car.
“This is an entertaining promotion that allows us to work with two innovative brands in Wonder Bread and Old Spice where we can stand out together amid a very busy fall sports schedule,†Brian McKinley, Chief Revenue Officer, Stewart-Haas Racing, said in a press release.
“’Talladega Nights’ is a cult classic and Wonder Bread and Old Spice were savvy enough to be on board with the movie from the very beginning. For our sport, it’s the gift that keeps on giving, and it’s given Stewart-Haas Racing a great platform to have some fun and engage with our fans.â€
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Preece and Briscoe both said they’re fans of the movie, which remains a cult classic on the NASCAR scene, where you’ll often spot people in the stands decked out in Wonder gear, while Tony Stewart was previously sponsored by Old Spice when he was driving the #14 car.
“We couldn’t do this “Talladega Nights” deal without them, and as a Tony Stewart fan who has gone on to drive his car, it’s really special to be the one to bring it back for all the fans,†Briscoe said.
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“The movie remains relevant after all these years, and there’s no better track than Talladega to work with your teammates,” Preece said. “We’re going to have a lot of fun this weekend and I hope we get the No. 41 Wonder Bread Ford Mustang in victory lane.â€