Stewart-Haas Racing Unveils New Logo For Its ‘Bunch Of Racers’
Stewart-Haas Racing would probably like to forget the recent past.
The team is coming off of its first winless season in the NASCAR Cup Series since it launched in 2009.
It will be rolling into 2024 with a new look.
Co-owner Tony Stewart revealed a new logo for the team with a video posted to X.
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Addressing recent criticisms, Stewart said, “anyone who doubts us, doesn’t really know us,” paraphrasing a Kevin Harvick quote. “We are a bunch of racers,” he adds.
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The new brand identity keeps the teams blue, white and black colors scheme, but replaces the throwback logo with an updated style that features a new font without the shield.
Stewart-Haas has two new drivers joining its Cup Series lineup in Noah Gragson and Josh Berry, who will be driving alongside Chase Briscoe and Ryan Preece.
Cole Custer, who scored the team’s season highlight by winning the Xfinity Series championship returns to that series with Riley Herbst.
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