Ford Bronco ‘Fierce Horse’ SUV Revealed In China
A horse by any other name …
Production of the Ford Bronco has kicked off in China.
The SUV is being built by the Jiangling-Ford joint venture for local sale, not exports to the U.S.
Images of the vehicle first surfaced last September in a filing with the Ministry of Information and Technology.
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Cool Cars In China editor Tycho de Feijter now reports that the vehicle officially launched on Monday with a Chinese model name that translates to Fierce Horse, although it wears Bronco branding.
It has a starting price equivalent to $42,000 and is being offered only as a four-door in the Outer Banks, Badlands and Everglades trims, all powered by a turbocharged 2.3-liter.
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The biggest design difference is that the fender flares on all trims are flat on the top, rather than rounded like most of the U.S. market versions.
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It also has provisions to accommodate China’s wider license plates, a higher grade of leather upholstery and an upholstered dashboard like the U.S. Bronco Raptor.
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Ford sold 105,665 Broncos in the U.S. in 2023 and built a total of 128,188 at its Michigan Assembly Plant for global deliveries.
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Bronco exported from the U.S. to China had previously been sold by licensed importers at prices ranging from $96,000 to 165,000, according to Car News China.
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