NASCAR Kicks Off 2024 With Crocs Collaboration

NASCAR and Crocs have announced their first collaboration on a new line of footwear for children and adults.

The clogs feature NASCAR branding and come with a starter package of Jibbits charms.

The child-size model is blue and the adult’s black with a spoiler on the strap … even though NASCAR cars haven’t used them since the Car of Tomorrow days.

“Crocs is one of the most innovative and recognizable footwear brands in the world,” Megan Malayter, NASCAR managing director of licensing and consumer products said in a press release.

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“This collaboration gives NASCAR fans a fun, functional way to put their passion on display like never before and provides NASCAR another important opportunity to meet new consumers and potential fans where they are.”

The shoes go on sale via the Crocs app on Feb. 2 and will be added to the website and stores in the coming days.

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The NASCAR season starts this weekend with the Clash at the Coliseum exhibition race in Los Angeles on Feb. 4 where the first electric NASCAR is also scheduled to be demonstrated.

The weekend will also include a race featuring cars and drivers from the NASCAR Mexico Series that will include Cup Series driver Daniel Suarez. Suarez is originally from Monterrey, Mexico, and got his start in the series before moving to the U.S., where he became the first Mexican-born driver to win a NASCAR Cup Series race.

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That’s followed by the Daytona 500 on Feb. 18 in Daytona, Fla., where fans might run into alligators, which are not the same as Crocs, so don’t get confused.