Tesla Is Not A Luxury Brand Anymore
Tesla won’t be living the life of luxury anymore.
Automotive News has declared that it will no longer consider Tesla a luxury brand, although it still makes luxury modesl.
The industry news outlet based the decision on the company’s new emphasis on more mainstream vehicles like the Model Y, which was the best-selling vehicle in the world last year.
Tesla is also planning to expand farther downmarket with a model targeting a $25,000 price.
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Tesla’s pricing varied wildly last year, but the Model Y is currently $43,990 before deducting the available $7,500 federal tax credit, while the Model 3 is $38,990, which puts them closer to electric vehicles from brands like Ford and Hyundai than premium makes.
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The $74,990 Model S, $79,990 Model X and Cybertruck, which currently has a base price of $79,990, all fall into the luxury segment.
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