The Ford Bronco Badlands Sasquatch is the most hardcore version of the SUV, but this one is one of a kind.
Ford has created a Bronco Badlands Sasquatch Searcher that it is giving away through a Bigfoot tracking-themed social media contest.
The two-door, turbocharged 2.7-liter V6-equipped Bronco has been customized with a woodland camouflage wrap, a light bar on the hood, accessory mirror lights, special upholstery and unique badging and foot-shaped puddle light beams.
An ARB brand dashcam with rear facing camera bundle, camping chairs, a Yakima cargo basket and awning round out the updates. Ford values the vehicle at at $84,816.
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Ford will be dropping clues on its Instagram account and on signs posted in the real world that can be used to enter to win. A line of Bronco Sasquatch Searcher merchandise that includes t-shirts, hats, bumper stickers and a novelty Sasquatch tracker permit accompanies the promotion.
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Ford is also adding a baby Sasquatch to its lineup for 2025. The Bronco Sport will offer a Sasquatch package with the Outer Banks and Badlands trims that adds 17-inch wheels with all-terrain tires, recovery hooks, brush guards and steel skid plates.
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Each gets an upgraded suspension system, with the Badlands version featuring remote reservoir position-sensitive dampers. A front-facing camera can be left on during off-road driving and a one-pedal drive mode automatically applies the brakes as you release the accelerator to make it easier when navigating rough terrain. Pricing is $41,810 for an Outer Banks Sasquatch and $44,580 for a Badlands Sasquatch.
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