The Shelby Sport SUV Is A ‘New’ $800,000 Ford Bronco

Shelby American is launching its first Ford Bronco, but it’s not exactly a new truck.

Shelby has teamed up with Gateway Bronco to create a luxurious high performance version of the first generation Bronco that was built 1966 to 1977.

The old school licensed recreation body rides on a a custom chassis that Gateway Bronco says is 70% stiffer than any other Bronco build. It is equipped with a independent front suspension, rack and pinion steering and high-performance off-road shocks and springs, plus 18-inch wheels with BF Goodrich K02 Tires.

The Shelby Sport SUV comes standard with full-time all-wheel-drive with traction and stability control, a Ford 5.0-liter V8 rated at 460 hp and a ceramic-coated stainless steel exhaust with an active valve that has two volume settings tuned by Shelby.

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Credit: Gateway Bronco

The interior is fully redone and features billet aluminum trim and a Mustang GT350 steering wheel. It is available with leather and houndstooth upholstery or Recaro racing seats with harness-type belts are also offered.

Credit: Gateway Bronco

A full array of modern electronics are installed including a Focal Utopia audio system, Apple CarPlay smartphone integration, backup camera, power windows and air conditioning. The cargo area is trimmed in wood and you can get the truck with a powered convertible top designed by Gateway Bronco.

Credit: Gateway Bronco

Prices start at $315,000, but the truck can also be upgraded with to an exposed carbon fiber body and a 760 hp Ford 5.2-liter supercharged V8 for $450,000. Gateway will work with every customer for a bespoke experience, however, and a fully kitted example can run up to $800,000. Each truck will be officially serialized and listed in the Shelby Registry and only 10 will be built annually.

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Credit: Gateway Bronco

Launching the first Shelby Sport SUV based on a classic Bronco is the fulfillment of a lifelong dream,” Gateway Bronco CEO Seth Burgett said in a news release. “I vintage race an authentic Shelby GT350 and also own the first Ford Bronco, which was owned by Carroll Shelby. It was a thrill to have the Shelby team provide input on an SUV worthy of the legendary name. No other SUV in the world offers the rare combination of classic lines, world class driving performance and collectability that is available in Gateway Bronco’s limited production Shelby.”

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