The Ford Maverick And Bronco Sport Just Got Higher Prices

The Ford Maverick is the lowest-priced pickup on sale in the U.S., but it just got a lot closer to number two.

Ford this month raised the base price of the Maverick from $26,995 to $28,145. Adding in the mandatory $1,695 destination fee brings that to $29,840.

The Mexican-made Maverick is one of several Ford models that are now subject to the new 25% tariff on imported vehicles.

The new price inches the Maverick closer to the Alabama-built Hyundai Santa Cruz, which is its only compact pickup competitor and starts at $30,700 including the destination fee.

Read Also: WHAT IS THE FORD MAVERICK THUNDER?

The Maverick’s price is the same for both the 191 hybrid and 238 hp turbocharged four-cylinder powertrain. The compact pickup was updated for 2025.

The Maverick launched in 2021 as a 2022 model with a base price of $19,995 ($21,490 with destination fee) that made it Ford’s lowest priced model at the time. The price has been adjusted several times since then.

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It remains Ford’s lowest priced vehicle behind the Bronco Sport, which is assembled alongside it in Mexico and has also had its starting price increased since earlier this year by $1,000 to $32,590.

Ford is offering some relief to customers, however, through an Employee Pricing For All discount program that runs through July 4, which can deliver a lower price than other incentives in some instances.

UPDATE: Reuters reported that prices on some trims will rise as much as $2,000 and that the Mustang Mach-E, which is also made in Mexico, has also had its prices increased.