New Ford Badlands Bronco Coastal Is A DIY Jeep Beach Rival

Which way to the beach? Why, through the Ford Performance catalog.

Ford has launched a new line of parts packages that transform the Bronco into a beach cruiser.

A Bronco Coastal package is now on sale, Ford Authority reported. It turns Ford’s SUV into something of a competitor for the Jeep Beach Wranglers that are occasionally available.

The package is offered for the two-door and four-door Bronco and includes 17-inch silver wheels, silver fender flares, a silver grille, rainbow sides stripes and a sheer Bimini top with a silver bronco on it.

It’s priced at $2,850 for Badlands trim Broncos, while a $5,400 package for the Base, Big Bend, Big Bend with Black Diamond package, and Outer Banks adds a 2-inch lift kit and calibration for the speedometer.

If you get it installed by a Ford dealer or ASE/Red Seal certified technician it is covered by a three-year/36,000-mile warranty. Ford says it is not compatible with Sasquatch-equipped Broncos.

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Prices for the Bronco currently start at $39,890 for a two-door Base with a 275 hp 2.3-liter turbocharged four cylinder. The Bronco has been making inroads on the Wrangler’s market share since it returned in 2021. Jeep sold approximately 240,000 Wranglers in 2018, but just 151,000 last year, while Ford delivered 109,000 Broncos. Were even closer through the first quarter of 2025 with the Wrangler beating the Bronco by just 37,000 to 33,000.