The Best-Selling Pickups In The USA So Far In 2025
The 2025 pickup sales race has reached the halfway point.
It’s been a tumultuous ride as the industry navigates new economic policies that are still unfolding, but things are looking up overall in the pickup segment.
Here’s a look at the leaders in the full-size, midsize and compact classes through June. (We’ll have a separate report on electric pickup sales.)
1. FORD F-SERIES – FULL-SIZE
F-Series sales are up 17.2% to 412,848, putting it on pace for its best year since 2019.
2. CHEVROLET SILVERADO
The Silverado lineup saw a 2.9% gain to 289,251.
3. RAM PICKUP
Ram’s pickup sales dropped 3% to 174,320 as it introduced an updated light duty model without a V8 option, which is returning this summer.
4. GMC SIERRA
Sales for the Silverado’s sibling increased 13.2% to 169,182.
Read Also: THE CHEAPEST V8-POWERED PICKUPS
5. TOYOTA TUNDRA
Tundra sales fell by 4.4% to 74,966 amid a massive recall for engine issues.
1. TOYOTA TACOMA – MIDSIZE
The Tacoma, which was updated in 2024, has fared much better than the Tundra with a 88.5% boost to 130,873 sales. That sets it up for an all-time record year if tariffs don’t have a negative effect on the Mexican-made truck.
2. CHEVROLET COLORADO
Colorado sales are up 26.3% but it remains a distant second to the Tacoma with 52,815 deliveries.
3. FORD RANGER
Production of the all-new Ford Ranger took a while to ramp up last year which set it up for a 117.3% sales increase to 32,977 in the first six months of this year.
4. NISSAN FRONTIER
Sales of the updated, but aging Nissan Frontier have fallen 23.4% to 30,598 in 2025, likely in large part to the sharp rise in Tacoma deliveries.
5. JEEP GLADIATOR
Ram doesn’t sell a midsize pickup (yet) but sales of the Gladiator from its sister brand Jeep were up 8% to 25,400.
Read Also: THESE ARE THE 5 MOST AMERICAN-MADE PICKUPS
6. HONDA RIDGELINE
The Ridgeline’s 24,281 sales are a 21.9% increase over 2024.
7. GMC CANYON
The Canyon is built on the same chassis as the Colorado, but its sales were only up 8.9% to 18,339.
1. FORD MAVERICK – COMPACT
The compact Ford Maverick is the second-best-selling sub-full-size pickup behind the Tacoma and a 2025 update helped increase sales 11.6% this year to 86,056. It’s yet to be seen how a recent tariff-related price increase on the Mexican-made model will affect the second half of the yer.
2. HYUNDAI SANTA CRUZ
The Maverick’s only competitor was also updated for 2025, but sales dropped 21% to 14,221.