Ford Launches $0-$0-$0 Summer Sales Event

By Gary Gastelu |

Jul 9, 2025

The second quarter of 2025 was very good to Ford.

The automaker saw a 14.2% sales increase compared to the prior year on the backs of a consumer rush to beat new tariffs affecting the automotive industry and an employee pricing promotion open to most customers. That followed a 1.3% drop in sales during the first quarter.

Ford has raised prices on a few models partially due to the tariff situation, but wants to keep the ball rolling with a new incentive.

It has now launched the 0-0-0 Summer Sales Event, which offers no money down, no interest and no payments for 90 days on 48 month financing for many Ford and Lincoln models. It is also throwing in a two-year Ford Protect Premium Maintenance Plan that includes oil changes, tire rotations and other work.

Dealers have to opt-in to the program and the following models are excluded:

2025 model year Raptor vehicles, Bronco Sport, Bronco, Expedition, Maverick, Ranger, Transit, Super Duty and Lincoln Navigator.

2024 model year Raptor vehicles, Maverick, Ranger, Transit (non ICE Cargo/Van), Super Duty (non XL pickups), F-150 Lightning and Mustang Mach-E.

The strong second quarter performance brought Ford sales up 6.6% overall for the first half of 2025 and the F-Series was the country’s best-selling model line with 412,848 deliveries. That was up 17.2% over 2024 and puts it on pace for its best year since 2019.

SUBSCRIBE TO THE FREE AMERICAN CARS AND RACING NEWSLETTER FOR MORE LIKE THIS

Along with the fluid tariff situation, Ford and all automakers will also soon be losing the federal $7,500 electric vehicle tax credit, which was discontinued with the passage of the so-called Big Beautiful Bill that President Trump signed on July 4.

Instead, it added a new tax deduction on car loan interest for US-Built automobiles, which would apply to many of Ford’s models.