Ford Performance Rebrands As Ford Racing With F1 And Le Mans Programs On Deck
The Ford Performance division is changing its name to Ford Racing after a decade.
Ford Performance was created by combining the U.S.-based Special Vehicles Team and Europe’s Ford Team RS in 2015. It has come to encompass all of Ford’s motorsports efforts along with its top performance production cars and aftermarket parts business.
The move coincides with the upcoming 125th anniversary of Henry Ford’s 1901 Sweepstakes Race win, which helped propel is company toward incorporation in 1903.
Ford is entering Formula 1 with Red Bull Racing next year and will follow that up with a Hypercar class prototype effort in 2027 that will compete at Le Mans.
Read Also: A FORD F-150 CRUSHED THE MUSTANG GTD’S NÜRBURGRING TIME
“Under the leadership of global director of Ford Racing, Mark Rushbrook, we will now bring our road and race cars even closer than before to drive innovation and learning for our customers,” the company said in a news release. “We will also look to bring fresh new talent into the team as we look to grow our in-house resources and capabilities, again in the name of customer innovation. We will also continue to grow the business both on and off the track through customer racing, our range of performance vehicles and our growing experience and merchandising operations.”
This name change re-emphasizes our core mission, our racing heritage, and simplifies our branding back to our competitive roots. It reminds people of why we race – to infuse the technological innovation and passion we derive from racing, and winning, into the products that our customers can drive every day,” Ford Racing general manager Will Ford, who is the son of Ford Motor Company Chairman Bill Ford, wrote in a blog post on the name change
SUBSCRIBE TO THE FREE AMERICAN CARS AND RACING NEWSLETTER FOR MORE LIKE THIS
“You will start seeing the changes in our logos and our naming immediately, with the full new Ford Racing identity coming to life when we launch the new race season in January at Dakar, Daytona, and our Ford Racing Season Launch Event. What you won’t see change is our dedication to winning, innovating, and bringing what we learn back to the products that Ford Motor Company assembles and sells around the globe.”