Ram Named Official Truck Of WWE and UFC
Someone is going to have to invent the Ram Slam!
Ram has become the official truck partner of TKO Holdings, owner of WWE, UFC and PBR (Professional Bull Riders.)
“I’m proud to announce that starting in 2026, Ram is becoming the official truck partner of UFC, PBR and WWE,” UFC President and CEO Dana White said in a news release. “We are talking about three of the biggest sports and entertainment companies in the world teaming up with one of the baddest truck companies in the country. I love the direction Ram is headed in 2026, and I’m very happy to be in business with them.” White is already featured as the voice of Ram’s “Never Stop Being American” ad campaign.
“Ram is built for those who push for the last tenth, and that’s exactly what WWE superstars and UFC and PBR athletes do every day,” Tim Kuniskis, head of American brands, SRT Performance, North America marketing and retail strategy at Stellantis, said. “Our partnership with TKO allows us to connect with millions of passionate fans and celebrate the grit, power and determination that define both Ram and these iconic sports.”
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Ram will have a presence across events for the three outlets. The move coincides with Ram’s return to the NASCAR Truck Series in 2026, where it has teamed up with Kaulig Racing to field five full-time trucks.
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Three will have full time-drivers while a fourth will feature a different “Free Agent” guest driver each week. Plans for the fifth truck will be announced close to its debut in February at Daytona, but speculation has been that the driver is being chosen from among a group of up and coming racers through a reality show competition produced by White.
Ram did not say if it is planning to launch any WWE, UFC or PBR-themed special edition models, but it is releasing several new trucks in 2026 and the first is set to be revealed on New Year’s Day.
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