Jeep’s patriotic streak continues.
The off-road vehicle specialist has been named America’s Most Patriotic Brand for the 23rd year in a row by on the annual Brand Keys survey.
The research consultant surveyed 7,460 consumers and assessed more than 1,500 brands for the “single value of patriotism.”
“Patriotism is one of the most powerful values a brand can own, Brand Keys president Robert Passikoff said in a press release on the rankings.
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“And if there’s such a thing as ‘patriotic DNA,’ it shows up in our Most Patriotic Brands emotional engagement assessments. In a more political and partisan marketplace, Jeep has been able to create a bond with all consumers, which is why Jeep shows up at the top of the list every year.”
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Jeep’s rival Ford was second on the list, followed by Levi Strauss, Coca-Cola and Disney. Harley-Davidson at seventh and John Deere at 38th were the only other companies that sell vehicles in the top 50.
“Being recognized as America’s most patriotic brand for the 23rd consecutive year is a testament to our passionate owners and enthusiasts who whole-heartedly embrace the outdoor adventure and freedom that our Jeep 4x4s offer, which is second to no other,” Jeep senior vice president and head of Jeep brand North America Bill Peffer said.
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Among Jeep’s current lineup, the all of the Wrangler, Gladiator, Grand Cherokee, Wagoneer and Grand Wagoneer models sold in the U.S. are are built in the U.S., while the Compass is imported from Mexico.
The upcoming Wagoneer S is also slated to be manufactured alongside the Compass when it goes on sale late this year. The brand’s first fully electric model for U.S. sale is debuting in a top of the line Launch Edition trim priced at $71,995 that has 600 hp and delivers more than 300 miles of range between charges.
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