Ford is opening up its Off-Roadeo Bronco SUV driving experience to non-Bronco owners.
A day at an Off-Roadeo is included in the price of a Bronco or Bronco Sport, and allows owners to go to one of four locations around the country for a day of driving an instruction in a company-owned SUV.
Ford is now offering a Half-Day Adventure to anyone for $795, which includes a driver and up to three passengers.
Trucks are provided and trail guides on hand to offer tips on how to handle the course and use all of the Bronco’s off-road features, including its G.O.A.T. Modes traction management systems and the disconnecting sway bars available on the full-size Bronco model.
The half-day program is currently offered at venues near Las Vegas and Austin, Tex., and in Moab, Utah.
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One thing to keep in mind is that the driver is responsible for any damage caused to a vehicle, but the Off-Roadeo offers $3,500 in coverage for an extra $75.
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The reservations book for the Half-Day Adventure is now open.
The news comes as Ford debuts two custom Bronco concepts at the SEMA Show in Las Vegas that preview possible future accessories.
The Beach features a two-inch lift with Bilstein shocks, a Bimini roof and roof rack, tube doors and retro graphics.
The ORV Package is equipped for more serious off-roading with the same lift plus white 17-inch wheels wrapped in 35-inch mud-terrain tires, a special calibration for. the 2.3-liter turbochaged four-cylinder engine, a high-clearance Borla cat-back exhaust, an ARB off-road jack, auxiliary lights and a built-in air compressor for airing the tires up and down.
Ford also gave the upcoming 2024 Ranger the ORV Package treatment with an ARB overland suspension kit, ARB bumpers SOLIS lights and a 47-quart refrigerator/freezer.