Ford Increasing Bronco And Ranger Production While Cutting F-150 Lighting Output Due To Demand

Ford is adding a third shift at its Michigan Assembly Plant in Wayne to meet the strong demand for the Bronco SUV and upcoming all-new 2024 Ranger midsize pickup.

The factory will run seven days on two shifts.

The Bronco is currently on sale and Ranger production is underway ahead of the first deliveries starting this year.

Approximately 700 of the 1,600 jobs needed in Wayne will be filled by workers from Ford’s nearby Rouge Complex, where the expected output of the electric F-150 Lightning pickup is being slashed.

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The F-150 Lightning factory was recently updated with the capacity to build 150,000 trucks annually, but Ford is now planning to produce just half that in 2024.

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“We are taking advantage of our manufacturing flexibility to offer customers choices while balancing our growth and profitability. Customers love the F-150 Lightning, America’s best-selling EV pickup,” Ford President and CEO Jim Farley said in a press release.

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“We see a bright future for electric vehicles for specific consumers, especially with our upcoming digitally advanced EVs and access to Tesla’s charging network beginning this quarter.”

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The new Ranger shares its platform with the Bronco and will be offered in a high performance Raptor model. Starting prices range from $32,265 for an entry-level two-wheel drive Ranger XL SuperCrew to $57,065 for a Ranger Raptor.

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Ford delivered 105,665 Broncos in 2024 and 32,335 Rangers despite significant downtime at the factory due to the UAW strike and the retooling needed for the new Ranger model.