The Ford F-150 Lightning Beat The Tesla Cybertruck In March Registrations
The Ford F-150 Lightning racked up the most registrations among electric pickups in the U.S. in March, new data shows.
According to an S&P Mobility study reported on by Automotive News, there were 2,893 F-150 Lightning registrations during the month, which is the latest for which the data is available.
That beat the Tesla Cybertruck’s tally of 1,158.
Tesla is still in the process of ramping up Cybertruck production, while Ford has significantly reduced its planned output this year.
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The Rivian R1T, which was the first all-electric truck to market in 2021, only accounted for 548 registrations, the report said. Ford reported deliveries of 9,833 F-150 Lightnings from the start of the year through April, with 2,090 during April alone. General Motors reported 1,061 deliveries of the Chevrolet Silverado EV during the first quarter, but was only selling it as a commercial fleet model during the period.
Tesla reported during its first quarter earnings call that it had reached a build rate of 1,000 Cybertrucks per week during April, but did not announce total deliveries of the pickup.
Rivian also doesn’t break out R1T sales, but delivered 13,588 R1T, R1S SUVs and EDV vans during the first three months of the year.
Ford in January announced a staff reduction at the F-150 Lighting assembly plant and said it was shifting resources toward Bronco and Ranger production due to demand.
It has also delayed the planned introduction of an all-new, next-generation electric pickup known internally as T3 from 2025 to 2026. The model is slated to be built at a new factory that is under construction in Tennessee.
Ford said it is reallocating resources to add more hybrids to its model lineups, as demand for vehicles with that powertrain type has been stronger than for all-electric models.
Ford currently sells hybrid versions of the F-150, Maverick and Escape, but did not say what the new models would be. Oddly, it also ended retail sales of the hybrid Explorer for 2024, although it is still offered as a special service and law enforcement vehicle.
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