Joose Jeep Wrangler And Gladiator Are A Jolt For The Eyes

You won’t lose these trucks in the parking lot.

Jeep is celebrating 4×4 Day (April 4) with the launch of a new paint color called Joose.

The cleverly spelled bright orange color is now available across the Wrangler and Gladiator lineups as an $895 option.

“The Jeep brand defies the sea of sameness in the SUV segment with bold, limited-edition colors,” Jeep CEO Bob Broderdorf said in a news release.

“A striking shade like Joose lets our customers express their individuality and stand out, whether they’re navigating city streets or conquering the next mountain pass.”

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Joose is a stark contrast to the recently introduced Mojito! [exclamation point included in the name] green.

Jeep delivered 37,961 Wranglers to customers through the first three months of 2025, beating the Ford Bronco’s 32,595, while the Gladiator racked up 12,057 to trail the Ford Ranger’s 14,913, to complete the brand battle.

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The 2025 Wrangler and Gladiator are largely the same as the updated 2024 models, with a few tweaks to their powertrain offerings. The Gladiator only comes with a V6 engine and is no longer available with a six-speed manual transmission, while Jeep originally planned to only offer the V6-powered Wrangler with a six-speed manual, but decided to bring back the eight-speed automatic transmission option.

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The Wrangler is also available with a turbocharged four-cylinder, a 392 V8 and the 4xe plug-in hybrid powertrain across various trims, while a Gladiator 4xe is scheduled to be introduced later this year.