America’s 250th anniversary is trumping the Super Bowl’s 60th this year at Stellantis.
The parent company of Jeep, Dodge, Ram and Chrysler has announced it will not be running an ad during the game on Feb. 8 and will instead focus its marketing efforts on the nationa’s Semiquincentennial as an official supporter of the America250 organization.
“The biggest American celebration this year is the 250th anniversary of the United States, so, appropriately, it will serve as our big moment for 2026, in place of the Super Bowl,” Olivier Francois, Stellantis’ global chief marketing officer said in a news release.
“Our iconic Chrysler, Dodge, Jeep and Ram brands have all played unforgettable roles during the Big Game over the last 15 years … and as the exclusive automotive partner for A250, we will bring that same excitement, with, of course, an element or two of surprise, to our A250 campaign throughout the entire yearlong celebration.”
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Jeep and Ram were the only automakers to run commercials during the 2025 game. Jeep’s was a two-minute spot starring Harrison Ford that likely cost more than $30 million, based on the reported 30-second rates being charged for ad space last year. The commercial featured Ford driving a Jeep Wrangler 4xe and making a joke at the Ford Motor Company’s expense. Ram’s had Glen Powell portraying an alt-version of goldilocks.
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The only automaker that has confirmed it will have a commercial during the Super Bowl broadcast this year is Cadillac, which will use it to launch its new Formula 1 team and reveal the race livery and colors for its cars. Cadillac has already shown the livery the cars will wear during their first test session in Barcelona that takes place January 26-30.
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