Ford made a bold decision when it decided to make an electric SUV that looked like a Mustang.
The Mustang Mach-E that debuted in 2021 borrowed its face from the iconic model, much to the chagrin of many traditional pony car fans. It was meant to draw attention to the new endeavor while bringing a bit of sportiness to a class known for anonymous blobs.
The strategy mostly paid off as the Mustang Mach-E became a relatively strong seller that outsold the Mustang in 2024 and 2025, before things took a turn at the end of last September.
That’s when the bottom fell out of the electric car market in the U.S. as the federal tax credit program ended and other fleet efficiency regulations were dialed back, removing much of the pressure to sell EVs. Mustang Mach-E sales dropped by 40% in the last three months of the year.
SEE IT: FORD’S $30,000 ELECTRIC PICKUP IS PROBABLY GOING TO LOOK LIKE A MUSTANG
Things look even bleaker at the start of 2026, as Ford reports Mustang Mach-E deliveries were down to 1,040 in January, which was down 70.5% from the same month last year.
Meanwhile, Mustang sales were up 50.4% to 3,609, which followed a 3% rise over the full 2025 sales year. The 271 $327,000 Mustang GTDs it assembled didn’t move that needle too much, customers were just buying more of the mainstream models.
Ford has two new ones on the way this year, with the turbocharged Mustang RTR and supercharged Mustang Dark Horse SC set to join the stable.
It hasn’t given up on the Mustang Mach-E by a long shot, however. It built 3,826 in January, so things could turn around in the coming months. But, for now, the Mustang can get on its … high horse.
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