The new Ford Bronco has been an unmitigated success since it launched in 2021. While various supply chain constraints hampered its early years sales hovered in the 110,000 per year range, production increased in 2025 and deliveries skyrocketed by 33.7% to 146,007.
That put it within spitting distance of the Jeep Wrangler, which racked up 167,322 deliveries — a huge drop from the 240,032 record set in 2018 when it was the only open-top SUV game in town.
Two months into 2026 and things are looking even better for the Bronco. Deliveries were up 23.7% compared to the same period last year and 27.6% in February alone.
Jeep only reports deliveries on a quarterly basis, so we won’t know exactly what things look like until the end of March, but even a 20% increase in Bronco sales for the full year would put the total at 175,000. The Wrangler hasn’t hit that number since 2022, when 181,410 were delivered.
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It would be a crushing defeat for Jeep, which is marking the 85th anniversary of the original World War 2 Willys MB that spawned the brand this year, but it is on a full marketing offensive.
Along with updating the Wrangler for 2026 with new doors that do not need tools to remove, Jeep is debuting a new model or trim on the 12th of each month through October as part of the anniversary celebration. Thes include the new $71,990 Wrangler Willys 392, which is $30,000 cheaper than the least expensive V8-powered 2025 Wrangler.
Ford also happens to be celebrating the original 1966 Bronco’s birthday with a 60th anniversary package and has transformed the high performance Stroppe model from a two-door into the more popular four-door body style while lowering the price.
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