Hummer Celebrating 25th Anniversary With ICONic Yellow Paint

GMC Hummer Icon 25

The 2027 GMC Hummer EV SUV and Pickup will be offered in a classic color that celebrate’s the off-road truck brand’s past.

The ICON | 25 package [yes, with the vertical bar in the name] marks Hummer’s 25th anniversary by reviving the Hummer H2’s signature yellow paint. It will be available on 2X and 3X trims of the Pickup and SUV when production begins later this year.

It’s being billed as a limited run package and will also include a black bash plate, Jet Black interior, serialized number plate, custom gauge graphics and a “keepsake” that has not yet been revealed.

GMC Hummer Icon 25
(GMC)

Neither has the price, but the 2026 Pickup and SUV both start at $99,895 for a 2X and $107,995 for a 3X.

Hummer H2
The Hummer H2 was sold from 2003 to 2009. (GMC)

The Pickup is rated at 570 hp and 316 miles for the 2X and 1,160 hp and 363 miles the 3X, while the SUV’s specifications are 570 hp and 319 miles for the 2X and 830 hp and 310 miles for the 3X. All come standard with air suspension systems and four-wheel steering.

GMC sold 3,601 Hummer EVs through the first six months of 2026, which was down from 7,987 during the same period last year. The ICON | 25 is making its public debut during the ESPY’s in New York City on July 15 to kick off GMC’s return as a sponsor of the event.

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