Tuscadero Pink Jeep Gladiator Is A Brutal Beauty

Jeep Gladiator in Tuscadero Pink
Credit: Jeep

The Jeep Gladiator will be offered with the brand’s unique Tuscadero Pink for the first time this year.

Jeep last month announced that Tuscadero Pink was returning to the Wrangler’s paint options and is now offering it on the Gladiator as an $895 option.

Jeep first launched it on the 2021 Wrangler and has sold more than 30,000 trucks in the color so far.

Its name is a tip of the hat to the Happy Days character Pinky Tuscadero, who was the Fonz’s motorcycle-riding girlfriend.

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tuscadero 2024
(Jeep)

It is currently available for order on the Gladiator’s Sport, Mojave and Rubicon trims, but additional trims will be added this summer. Jeep won’t limit how many it builds, but it is only being offered through the end of 2024.

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“Our passionate Jeep fans asked for this limited-run color on Gladiator. We heard them,” Bill Peffer, senior vice president and head of Jeep brand – North America, said in a press release. “Now Gladiator is both the only pickup to deliver open air freedom and the only pickup available in Tuscadero.”

The Gladiator was updated along with the Wrangler this year with a new grille design and several first-ever features for the model that include side curtain airbags and power-adjustable front seats.

The midsize pickup did lose its diesel engine option, however, and is only offered with a 3.6-liter V6 and standard four-wheel-drive.

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Gladiator prices start at $39,790 for the Sport before adding the paint, while the Mojave and Rubicon are both priced at $54,890.

The Mojave is equipped as more of a high-speed off-roader while the Rubicon is the Gladiator’s most extreme rock-crawling trim.