Chrysler was once one of America’s most high-end brands, but it’s targeting low-priced vehicle segments right now.
Tim Kuniskis, head of all the Stellantis North American brands, announced during the automaker’s investor day presentation on Thursday that Chrysler will be introducing three new SUVs by 2030, which are all positioned below the Pacifica minivan.
The Airflow will be a midsize SUV based on a new platform called the STLA One, which can accommodate any type of powertrain and be used for everything from compacts to large cars and SUVs.
The other two will be versions of the same model that will revive the Arrow name that was used by Plymouth in from 1976 to 1982 for its rebadged Mitsubishi compact cars.
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The naming convention is fitting as the new Arrows will be based on an existing, but unidentified Stellantis model currently sold in Europe by one of its other brands.
The models were only depicted in illustrations showing them under sheets, with the Arrow and Arrow Cross names. The Arrow appears to have an SUV-coupe fastback roofline while the Arrow Cross has boxier shape with a vertical tailgate. The Arrow Cross name also suggests that it will be positioned as a rugged crossover.
Crucially, Kuniskis said the vehicles will be priced in the $25,000 to $35,000 range, with one of the presentation slides indicating a sub-$29,000 price.
The most likely candidates for the source material based on the size and price target are the Peugeot 2008 or Opel Frontera, but Kuniskis didn’t mention any by name.
