The Tesla Cybertruck won’t make it to Mars, or even the Moon. Elon Musk announced in a Friday X post that Tesla is discontinuing the electric pickup.
“Tesla will be winding down production of the Cybertruck at Gigafactory Texas around the middle of next year to make room for increased Cybercab production,” he wrote.
The controversial model was first revealed in 2019 with plans to build up to 250,000 per year, but fewer than 70,000 have been sold since deliveries began in 2023, according to Cox Automotive data.
Tesla has made several changes to the Cybertruck lineup over the past year by adjusting prices and introducing new trims, but none of it moved the needle far enough to increase sales anywhere near the level needed to keep it a viable product.
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“Cybertruck was an incredible technology development platform and lives on through Cybercab. Thanks to everyone who contributed to making the future looking like the future,” Cybertruck lead engineer Wes Morrill replied.
Musk had previously indicated that the future outlook was not good for the consumer model during Tesla’s earnings call in January.
“We will transition the Cybertruck line to just a fully autonomous line,” Musk said. “There’s obviously a market there for cargo delivery, like you say, localized cargo delivery within a city, within a few hundred miles, something like that,” he said. “There’s a lot of cargo that needs to move locally within a city, and an autonomous Cybertruck could be very useful for that.” However, Tesla never followed the comments up with a formal announcement for a cargo version or deployment plan.
The Cybertruck production line currently has the capacity to build up to 125,000 vehicles annually and has a lot of specialized equipment to accommodate its unique stainless steel body, while the Giga Press that casts its aluminum chassis components can more easily be repurposed for other models.
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