Ram’s upcoming muscle truck has broken cover in the brand’s new patriotic-themed “In Loud We Trust” commercial featuring UFC CEO Dana White.
Ram is a UFC sponsor and the spot is a cross-promotion for the UFC Freedom 250 event that will be held on The White House lawn on June 14.
In it, White is seen doing smoky donuts in a black and yellow Ram street performance-style pickup that will soon be fully revealed.
The truck appears to be a lowered version of the 2026 Ram 1500 TRX, with same vented hood and widebody design.
A new front fascia with a low splitter has been swapped on along with a set of street tires and sport bars straddling its tonneau-covered bed.
The ad doesn’t share any info about the truck, but the rebooted Ram 1500 TRX will be powered by a supercharged 6.2-liter V8 rated at 777 hp and 680 lb-ft of torque. That’s up from the last iteration’s 702 hp and 650 lb-ft thanks to an updated induction system and components borrowed from other versions of the engine, which has been featured across various Dodge, Jeep and Ram products since 2015.
Ram already sells a muscle truck version of the 1500, but it is an aftermarket partnership between Direct Connection and Fox Factory Vehicles that is equipped with a supercharged 5.7-liter Hemi eTorque V8 rated at 650 hp and 600 lb-ft.
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Ram hasn’t indicated when the muscle truck will be formally revealed, but we wouldn’t be surprised to hear more about it during NASCAR’s Memorial Day Weekend events at Charlotte Motor Speedway, where Kaulig Racing will be competing with the brand’s trucks in the North Carolina Education Lottery 200 on Friday, May 22 ahead of Sunday’s Coca-Cola 600 Cup Series crown jewel event.
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